Saturday, August 31, 2019

Impressing Your Boss

It sounds like a no-brainer, but quiz your boss on what is the most important way you can spend your time and then make those tasks a priority, suggests Steve Langerud, director of professional opportunities at DePauw University. By tackling the objectives that your boss holds in high esteem, you'll naturally be in a better spot to get attention and praise for your work. 2. Demonstrate your value Forget what your job description says, create an action plan for how you can be doing your job better, says Mary Hladio, founder of Ember Carriers Leadership Group. Consult your boss and other leaders within the organisation for their input, and put the ideas in motion. 3. Be a team player Shaunti Feldhahn, author of ‘The Male Factor', says high-level managers of both sexes want to know that their employees are on board with the team, especially at critical moments. â€Å"In a demanding period, you want to make sure you are sharing the same pain,† she says. For example, this might mean staying late for a meeting or pitching in on a company-wide initiative. (For more, see Seven tips for staying off the chopping block. ) Even if it's not part of your job requirements or you haven't been asked to do it, voluntarily offer your boss reports on your progress, says former human resources trainer, Mimi Donaldson. â€Å"Bosses are busy,† she says. â€Å"You cannot expect them to notice when you do something great. † But a routine email summing up your day-to-day accomplishments and where you stand on major projects is an influential way to keep your boss informed without monopolising time. 5. Network like you're unemployed Langerud also advises reaching out to colleagues in other departments and requesting their feedback on how you can help them be more effective. Around the company, it will only improve your reputation, he says, and it will likely get circulated back to your boss that you are a problem-solver and a dedicated worker. (Learn more in Four career networking tips that work. ) 6. Be heard and seen It's not about gossiping around the water cooler every morning, but finding subtle, yet powerful, routes to contribute to your firm. For instance, it may be presenting a strong, thoughtful point in a meeting, or sharing innovative ideas up the ranks about ways to improve your company's operation. Plus, being seen at company events, such as holiday parties and other social gatherings, volunteer activities and corporate retreats, shows you care about your job. The bottom line Not only is the job market more competitive in recessionary times, it's also increasingly difficult to get a raise. That's because the pool of money corporations reserve for rewarding staff – even the most stellar of employees – is shrinking. The current work environment demands that you must stand out in your boss's mind if you want to get a bump in your salary or a promotion.

Friday, August 30, 2019

Quick Money

Over the weekend Lucy organized a sleep over for a friend who was interested in making some quick money. Rob tried to molest her. Lucy's friend resisted, and that is how the scuffle began. Karen; Lucy's friend had known what she had come but needed a little persuasion as she had never that kind of stuff and she desperately needed money to bail her boyfriend out of prison. Lucy nudged her and later went to call dad who was waiting impatiently in the sitting room downstairs. The action used to happen in Lucy room. Dad staggered into the room, grabbed Karen by the neck and pinned her down to the bed. He a little bit violent when drunk. Karen let out a sharp shrill and gathered enough adrenaline to push dad who had already tore her red velvet dress apart and was mounting her.She succeeded but lost her step and fell on her belly two steps from the leg of the bed. With hawk instincts Rob rose and grabbed her by the ankle. Rob pulled her back towards him and she reacted by kicking him thrice in his face, a matter that escalated the tension and made Rob become more rabid as he started nose bleeding. He was now on his feet and his sinister motive was written all over his face as his boner had receded. A panic struck Karen leaped out of the room and tried to shut the door behind her but Rob's hand was already on her left arm. Karen jerked from the tight grip and hit her back on the rails of the first floor, she lost balance and landed on the ground head first. By then Lucy was just stepping back into the house. I called for the ambulance immediately but the time it got to the house she had already passed out and was pronounced dead upon arrival in the hospital. ReferenceMelatonin signalin , Kj Schippers, SA Nichols 2014Guiding life dark secret, LM Friedman 2007

Thursday, August 29, 2019

21st Century Trends in Human Health

21st Century Trends in Human Health Human Health in the 21st Century: Global Trends, Developments and Challenges Ntsebo Immaculate Molapo Introduction The twentieth century saw the introduction of many antimicrobials and antibiotics which have been efficient in reducing the mortality rate from 797 deaths per 100000 people in 1900 to 36 per 100000 in 1980 (Arsmtrong, et al., 1999). Although there is a decline in the twentieth century, there are some sharp spikes in mortality in 1918 which was due to the influenza epidemic. Industrial progress during the second half of twentieth century, with the inherent socio-economic changes, has possibly been the driver to improve hygiene and health in Western countries, notably decreasing poverty-related morbidity and mortality. The health population as a sustainable condition requires protection continuing to ensure (Lastovica & Skirrow, 2000): Environmental clean air, clean water, adequate food, tolerable temperatures, stable climate, and high levels of biodiversity. But econ omic development also presents excessive backfire secondary to massive industrialization that generates a global deterioration of environmental conditions, with negative impact on human health (Nachamkin, Szymanski & Blaser, 2008). The results numerous scientific studies suggest that human activities, mainly the massive use of fuels fossils, have modified the natural composition of air. Air pollution from greenhouse gases produces a surface heating land beyond the natural variability of the climate system, conditioning the so called climate change (Graham et al 1987). Food and Water borne Diseases The bacteria â€Å"Campylobacter† is the second cause of most frequently reported food borne illness. A comprehensive approach to food safety from farm to table is needed to reduce Campylobacteriosis (Graham et al 1987). Farmers, industry, and food inspectors, food vendors, workers in food service and consumers are each critical link in the chain of food safety. This document answer s common questions about Campylobacter, describes how the Food Safety and Inspection Service (FSIS) of the United States Department of Agriculture (USDA) is attending the problem of contamination of meat and poultry products with Campylobacter and offers guidelines for food handling to prevent bacteria like Campylobacter cause disease (Marshall et al 1985). Salmonella is also a bacterium which is widespread in the intestines of birds, reptiles and mammals (Marshall et al 1985). It can spread to humans through a variety of different foods of animal origin. The disease causing â€Å"Salmonellosis† include fever, diarrhoea and abdominal cramps. In people with impaired immune systems underlying health or weakened, it can invade the bloodstream and cause infections that endanger life (Friedman, 2000). E. coli O157: H7 is bacterial pathogen that has a reservoir in cattle and other similar animals. The human disease occurs after consumption of food or water that has been contaminate d with microscopic amounts of cow faeces, causing, often a severe and bloody diarrhoea and cramps painful abdominal, without much fever. In 3% to 5% of cases, you may receive a complication called haemolytic uremic syndrome (HUS) several weeks after the initial symptoms. This severe complication includes temporary anaemia, heavy bleeding and kidney failure (Friedman, 2000). Campylobacter: Sources of disease and risk factors Sources and incidence of disease differ, sometimes greatly, between developed and developing countries. Transmission from person to person is considered rare in developed countries. By contrast, in developing countries human carriers may have a greater role in the transmission of infection function. In general, it is thought that chickens, poultry and other foods are the most likely sources of infection in developed countries. Number of cases notified beings Human per 100 000 inhabitants caused by Campylobacter jejuni / coli. The data presented are the data avail able to the drafting group until June 2006 (Blaser et al 2008).

Wednesday, August 28, 2019

Business ethics and what does business ethics has to do with human Speech or Presentation

Business ethics and what does business ethics has to do with human resource management - Speech or Presentation Example The main point in these regards is that while businesses have a responsibility to their shareholders, if they adopt poor ethical standards their shareholders will suffer because of them in the long run. In terms of negative impact that arises from poor ethical standards, it’s believed that even as poor human resource ethics may contribute to securing short term goals, in the long term it is more profitable and better for survival for businesses to adopt ethical responsibility. For human resource management, in adopting ethical responsibility, a business creates a positive environment wherein employees and business partners feel a general sense of fairness and loyalty has taken hold. These elements of trust are essential inputs in creating a strong and motivated workforce that will ultimately contribute to company goals. References ‘Center for Business Education’ Aspen Institute. http://www.aspencbe.org/ ‘Do Businesses Have Ethical Obligations Beyond what the Law and Shareholders Require’ Ethics. http://www.ethics.org/erc-in-the-news/do-businesses- have-ethical-obligations-beyond-what-law-and-shareholders-require

Tuesday, August 27, 2019

Analysing Fashion Consumer Motivations for Shopping Online-data Essay

Analysing Fashion Consumer Motivations for Shopping Online-data analysis - Essay Example The paper "Analysing Fashion Consumer Motivations for Shopping Online-data analysis" investigates the motivations of the fashion consumer in the online shopping. This would therefore be quite ideal as it would stimulate he consumer demand by motivating them to go and make purchase concerning the products. The business entity would so realize better sales and hence optimize on the profit margins. Bearing in mind that the marketing is done online, it is important to reiterate that a large geographical coverage will be covered and this will therefore be quite beneficial to the firm as its products will be globally recognized and accessed by the various consumers. This will as well possibly stimulate the business to involve itself in globalization to enable all the consumers to enjoy the products without any shortage or failure. It is important to note that demography is a very broad classification that encompasses a lot within it. The variables that form the demographics include things to with the age of the customers, their sex or gender and any other component or category that make up a given population. These could be levels of education as well as the category of individuals in a given population based on status, religious believes status as well as the races of different individuals. In the paper, it can be clearly noted that the minimum age that was in the marketing exercise that to mean whose products are sold was the age if 15 years of age with the maximum age being over 55 years.

Monday, August 26, 2019

Kant and the critique of metaphysics Essay Example | Topics and Well Written Essays - 1000 words

Kant and the critique of metaphysics - Essay Example The Critique of Pure Reason appeared in 1781, and the two major works such as, the Groundwork of the Metaphysic of Morals (1785) and the Critique of Practical Reason (1787) are the foundation of ethics.The speculative or pure reason sometimes ruled out the role and importance of reason in this guise. Kant's purpose in the Critique of Pure Reason is to establish the scope and power of reason (Kant, 1929). The reason is treated in terms of the 'conditions of possible experience' or the 'conditions of the possible cognition of objects.' The key issue for Kant in the first Critique is the nature and capacity of reason itself. Before we can consider God, however, Kant argues that we must discover the proper scope of reason, as only then can we discover our capacity to deal with the notion of God or anything else. The pure reason is therefore central not only to his view of knowledge, but also to his view of God (Gogan). Moreover, all judgments are either analytic or synthetic, and either a priori or a posteriori in the view of Kant. Analytic judgments are those in which the predicate inheres in the subject or is presupposed by it (Kant, 1929). The order of nature in reason was located by Kant. The reason does for the understanding what understanding does for the manifold of intuition - "the understanding is an object for reason, just as sensibility is for the understanding.†(Kant, KRV, A664/B692). Reason's regulative capacity renders the unconditioned totality of objects systematic. There are three ideas of reason: self, world and God. God is the Ideal of Reason, whose concept aims . . . at complete determination in accordance with a priori rules. Accordingly it thinks for itself an object which it regards as being completely determinable in accordance with principles (Kant, KRV, A571/B599), that is, in accordance with universal a priori cognition. This ideal of the ens realissimum, of the universal concept of a reality in general, is then thought of as contai ning the being of all beings. But as an idea of reason, the ens realissimum is never met with in appearances. The Ideal of Reason does not satisfy the transcendental conditions and so cannot be considered objectively real. As such, Kant holds that the existence of God cannot be proved by speculative reason. Kant argues that there are three, and only three, possible ways in which speculative reason can argue for the existence of God, characterized as the Ideal of Reason. But all fail to prove God's existence (Kant, KRV, A571/B599). Reason, according to Kant's analysis, can attempt to prove God's existence by either an empirical or a transcendental path, both of which involve going beyond the scope of reason to the transcendental concept (Kant, KRV, A590/B618). In the Critique, however, Kant has refined his notion of possibility. He distinguishes between the form of possibility and the matter of possibility. Kant distinguishes this from the 'Ideal of Reason', which supplies the notion of an 'archetype' or individual ground for systematization (Kant, KRV, A699IB727). This too must be seen as only regulative, as it has no content, that is, 'God' does not correspond to the concept of God. It is the regulative ideal of nature that makes possible the unity of nature itself. The Ideal of nature, as regulative, has a purely methodological status. The Critique of Pure Reason, then, moves God out of the realm of ontology and into that of epistemology. The concept of God is involved in cognition, but is merely an analogical image. From the standpoint of speculative reason, God has no objective reality. Yet Kant posits two types of reality, the cognitive and the moral. These two points of view are tied together by reason. The concept of sensation is not simply a negative boundary to stop us

FEMA Incident Command Systems and National Incident Management Systems Research Paper

FEMA Incident Command Systems and National Incident Management Systems Related to Law Enforcement Personnel - Research Paper Example As a law enforcement officer involved in special operations you have to be able to effectively respond to such operations using certain established guidelines and principles to protect property, live and the environment and restore normalcy. The Federal Emergency Management Authority (FEMA) is one such body under the US Department of Homeland Security tasked with handling emergency situations. Given that emergencies are unpredictable events that require cross functional approaches, as more than one agency may be involved, hence the need for a standardized approach and guidelines that are not specific to one agency. The FEMA has a system called the Incident Command System (ICS) that employs methods and standards that have been verified for efficiency and success in the business world and applied to emergency situations using a standard command, control and coordination system to achieve the aims of emergency responses and management. The ICS system enables proper cooperation and coord ination among different agencies since there are emergency occasions when as a special operations officer you may come under the command of someone from a different agency such as fire fighting whose methods and command structures could be different from special operations. This paper will therefore examine the beginnings of ICS, the development of new rules and guidelines with emphasis to the presidential order to the Department for Homeland Security in response to the September 11th terrorist attacks and then look at the guidelines from various sources, discuss them and draw conclusions. ICS can be traced to the 1970s when wildfires became a big problem in California when the state, federal, county and local fire departments, recognizing that no one agency can handle a fire emergency all alone, joined together to form a platform called the Firefighting Resources of California Organized for Potential Emergencies (FIRESCOPE) that pinpointed certain problems common to emergencies and hindering inter agency cooperation, including non uniform terms and commands, non-aligned communication, a missing scope for increasing or reducing the size of the joint response team depending on the situation, deficient combined plans of action plans and a lack of a command system to oversee inter agency operations (Haddow, Bullock & Coppola, 2011). The ICS is a model tactic built on best practice standards for managing emergencies and incidents that allow for a synchronized response from different agencies that creates a shared approach to scheduling and managing resources and enhances the incorporation of equipment, facilities, staff, systems within a unified organizational framework (â€Å"Introduction to the ICS†, 2009). The ICS has however evolved into an all inclusive emergency response and coordination approach for emergencies that utilizes a unified structure of organization and management system. The ICS is based on five main premises: Command, Logistics, Operatio ns, Planning, Finance/Administration (â€Å"What is the ICS?† 2010) During an emergency the law enforcement agencies leadership is organized into the above units with each having a jurisdiction over all the different agencies involved in the emergency. After the September 11t

Sunday, August 25, 2019

After reading a business article, Writing a summary and showing your Essay

After reading a business article, Writing a summary and showing your opinion in paper - Essay Example I believe in the fact that competitors are constantly looking to replicate any strategy of their opponent which proves to be thriving in the market. In order to tackle this threat and gain competitive advantage, it is imperative for a company to set apart its product from that of the adversaries through superior efficiency and yield. Productivity Frontier comprises of the total of all current top measures at any particular time and keeps on shifting externally with the arrival of latest technologies along with contemporary management tools. It is true that competition with respect to Operational Effectiveness moves the frontier outward for everyone, therefore resulting in no comparative improvement among the companies. Moreover, it tends to negate differentiation. The success of strategy lies on the exclusivity of the operations undertaken by the company. For instance, Southwest Airlines Company adopts a unique set of activities such as no meals, low cost, short distance services, et c. Similarly, Ikea, a worldwide furniture trader focuses on self-service system to distinguish its company. There are mainly three springs of origin of Strategic positions: Variety based, Need based and Activity based. Variety based positioning entails production of particular products and services in different manners similar to Jiffy Lube International which specializes in automotive lubricants. Need based positioning involves serving a particular group of customers like Ikea which usually aims at serving the young adults. Whereas Access based positioning segregates customers available in different ways such as rural and urban, to meet their specific needs with Carmlike Cinemas being a prime example of such a case. However, in order to maintain strategic positions, the need of tradeoffs becomes crucial as they help avoid Repositioning and Straddling, which are the two means of imitation for a company,

Saturday, August 24, 2019

Cap Gemini - recommended global strategy for 2012 2016 Research Paper

Cap Gemini - recommended global strategy for 2012 2016 - Research Paper Example The success of the organization in the global market is depended on its ability to identify an effective international strategy. Such strategy would allow the firm to increase its competitiveness towards its rivals and secure its position as a major competitor in its industry. In case that the entry in a particular market is attempted, it is necessary that all this market’s characteristics and risks are carefully reviewed in advance, i.e. before developing the firm’s strategy for entering the particular market (Hitt et al. 2008). Cap Gemini is a major competitor in the consulting, outsourcing and IT services industry worldwide. The firm is already member of the international market; however, the stabilization of its performance requires the change of the firm’s existing global strategy under the terms that markets worldwide suffer from strong economic and political/ social turbulences. Such perspective is made clear through the following example: in 2002 the perf ormance of firm was reduced under the influence of the events of September the 11th (Selva 2002); the above fact revealed the lack of inability of the firm’s global strategy to face strong market turbulences. Cap Gemini, like all other international firms, needs to re-evaluate its global strategy in order to avoid the risk of unexpected organizational failures, a phenomenon that could result to severe losses. In order to understand the needs of Cap Gemini in terms of its global strategy it would be necessary to understand the context of this strategy, in its most common form. In accordance with Peng (2008) the global strategy should be described as ‘a strategy around the globe and not as the strategy of a particular multinational enterprise’ (Peng 2008, p.21). A potential international strategy for Cap Gemini for the years 2012-2016, i.e. for a four-years period, is described below. Primarily, reference is made to the market trends, meaning the industry in which the firm operates. Also, the firm’s existing position and potentials in the global market is analyzed using appropriate methods of strategic analysis. 2. Company Overview Cap Gemini provides consulting, outsourcing, IT and general professional services to firms worldwide. The firm is already well established in the global market employing 115,000 people in its units internationally. The firm is established in France but it has developed an extended network of units in most countries, including those of the Asia Pacific region and America. Among the firm’s services, those most developed are: systems integration (42%) and outsourcing (36%), see Figure 1, Appendix. On the other hand, particular emphasis is given on public sector (at a percentage of 27%), rather than on other industrial sectors, such as financial

Friday, August 23, 2019

Inorganic chemistry Assignment Example | Topics and Well Written Essays - 1500 words

Inorganic chemistry - Assignment Example This accounts for the differences in the overall stability constants between the Cu2+/NH3 and Cu2+/en systems. The crystal field splitting is the division in energy between two arrays of d orbitals due to uneven repulsion of the d electrons of the metal by the negative charges, which are set octahedrally around the innermost metal ion (Reger, Goode & Ball 2009). Therefore, the energy of the d orbitals augments as the negative charges approach the metal ion (Crystal field theory: energy level splitting n.d.). 4. The magnetic moment of [Mn(H2O)6]2+ is 5.9 BM while the magnetic moment of [Mn(CN)6]4- is 1.7 BM because [Mn(H2O)6]2+ contains more unpaired electrons compared to [Mn(CN)6]4-. According to Khandelwal, the magnetic moment of a substance increases with the increase in the number of unpaired electrons (n.d.). 5. The limitations of the Crystal Field Theory as applied to transition metal complexes are that it ignores the central metal atom and the ligands. The Crystal field Theory views ligands as point charges and does not account for chemical bonds. The Molecular Orbital Theory is a more useful theory because it explains atoms in terms of orbitals and the arrangement of electrons in the orbitals (electron configuration). This helps in accounting for chemical bonds as a result of transfer or sharing of electrons. It takes into account the ionic and covalent involvements in the formation of complexes. The Latimer diagram indicates the standard reduction potential for changes between each of the oxidation states of an element in order, starting with the highest oxidation state on the left and the lowest oxidation state on the right (Chandra 2006). The first step involves identifying the element with the highest oxidation state and writing it down. An arrow is drawn from this element to that with the second highest oxidation

Thursday, August 22, 2019

Revlon website Essay Example for Free

Revlon website Essay Csikszentmihalyi (1975, p. 36 cited in Rettie, 2001) states that flow is the holistic experience that people feel when they act with total involvement. Further, Hoffman and Novak (1996, p. 57 cited in Rettie, 2001) believes that flow is something which can stick you through. Further, it is said that flow can be attributed towards repeat usage. Which means, if a consumer is provided something exciting on the website, then probability of consumer visiting website again is very high? In context of Revlon, a consumer visiting website wants to see something different, he wants to have an experience and if that does not happen, them the consumer will not visit the site again. Now, the question is, what Revlon is offering to the audience is very much same as any other website is offering. Revlon is offering a make up look which is not even personalized. This will not increase the traffic on the website and will not lead to consumer satisfaction. Currently, Revlon website is offering very minimal services. The site is not very flashy as it is one of the glamorous companies. Its competitors LOreal has flashy sites with lots of features (Loreal. com) which are missing in Revlon. In a survey done by Csikszentmihalyi (cited in Rettie, 2001) the research involves finding the flow of information was that older woman prefer that if there is interactivity on the site (i. e. if there is lots of things to do on the site they will prefer to go on that site again and again. But if there is no interactivity on the site it does not interest the consumer). Revlon website offers very limited interactivity to the customers, which wont help Revlon to attract new customers and provide satisfaction to old customers. Currently, Revlon site is offering e-mails to consumers. But do Consumers really bother about these e-mails. Hoffman and Novak, 1997, Rettie, 2001, Smith and Shivkumar, 2004 (cited in Chaffey et al, 2006) believes that flow of information is important for site usability. Further, Chaffey et al,(2006) believes that flow for online marketing can be defined as information or experience, which consumer has when he moves from one page to another and also includes interactions like filling forms etc. When this theory was applied to Revlon website, it showed that navigating from one page to other is not difficult and is quite easy. But when it comes to interactivity Revlon cannot compete with LOreal as LOreal offers more tools for interactivity then Revlon. Strauss and Frost (1999) suggest that customers want speed, convenience on top variety when they get from one page to another. Consumer does not want to spend their time on giving password on the net rather; they prefer to have user friendly method on the internet. This is important for the flow of information through the website. The more the website saves time and efforts of the consumer the more likely it is for the consumer to visit the site gain. This will help to increase the customer satisfaction and enhance interactivity on the COMPETITIOR ANALYSIS Revlon is beauty care Product Company for woman. Its main direct competitors are LOreal, Maybelline. According to Chaffey et al (2006) benchmarking competitors website should be based on companies marketing performance, financial performance, marketing communication techniques and services offered. In context of interactivity, marketing communications techniques and services offered should be taken into account for competitors analysis. Based on the above analysis, the recommendations are made for Revlon to come up to its competitors. Revlons competitors have strong interactivity on the website which Revlon is lacking, therefore, future recommendations are set so that Revlon also increases its interactivity on the website and increases the customer satisfaction and interaction. RECOMMENDATIONS After analyzing Revlon website and the competitors. The following recommendations are made which will help Revlon to understand its customer needs and leads to customer satisfaction through interactive media. In view of Avery, Calder and Iacobucci (1998), interactive media has enormous growth. It is used to identify customer needs, sharing of information and creating an experience for the customer. According to Borges, Couto, Natario and Braga (2007), the range of online communication tool is growing with way of support and involving customers and communicating between one to many. In view of Hoffman, Novak, Schlosser, 2000 and Constantinides (2002 cited in Borges et al,2007) internet is not only a place which represents companys image. The main aim of the internet is to attract more customers and changing occasional visitors to prospective customers. With the support of above theories, the below are some of the recommendation to Revlon in order to increase their interactivity on the website, thus it will help to satisfy customers and will help to identify prospective clients as well. 1 ONLINE FORUMS Revlon presently, has no forums (imediacommunication, 2004). Revlon should develop forums which will help customers to interact with each other and with organization also. Chaffey et al(2006) suggests that forums are the means to promote the services of the website. It is a way of connecting to the community. According to Howard (2000) it is essential for a company to innovate on the internet by hosting on line forums, stage on line contest, live messages etc. Loreal, which is the direct competitor of Revlon, has forum, where customer can post their comments, chat with each other, participate in polls, LOreal has online live discussion forum as well (LOreal. com). According to Siegel (2006), forums are an effective way of communicate online and sharing information with people. He has provided an example of Kraft Foods interactive Kitchen where consumers share recipes and email their comments on the site. The best example for forums is YouTube, where customer can leave their comment, can discuss videos with members. Revlon should start opinion poll service, live discussion, sharing of videos on their website. Even though Revlon has certain blogs on search engines but they do not belong to the website. Customers will not find blogs in search engines to post comment, they will visit website to do so. 2 Blogs One of the most common tools for interactive communication is blogging. Blogs can be defined as webpages which are developed or used online for publishing web pages. These Blogs have comments and feedback form which makes consumer feel good. Blogs are also gets comments from other sites as well. These have been successful in media environment (Chaffey et al, 2006). According to Business Blog Consulting customers feel that Revlon should come with blogs where women can discuss their product research, can share good piece of information with other women and even develop online community. Revlon website should start Blog for its customers where they feel that they are involved in company. They can share information about recent style, trends across the world. In view of Russo (2007) where the power of blog can be known is from Perez Hiltons celebrity gossip blogger where he has created a blog which he constantly updates, makes his readers involved by publishing gossips, pictures. Revlon should form a blog which should focus on beauty and cosmetic tips given by its celebrity endorser and consumer can ask questions, post comments about beauty and cosmetics and to create positive effect of their services through these blogs. Revlon should also start competition games for beauty and cosmetic quiz type and then reward the audiences according to some points.

Wednesday, August 21, 2019

Bend It Like Beckham Essay Example for Free

Bend It Like Beckham Essay In the movie â€Å"Bend It Like Beckham† Jess has to face the problems of what she wants and her family wants for her, but in the end she chose what makes her happy even if her family doesn’t approve. The first abysmal conflict was that Jess gets in a horrible fight with her best friend Jules over their soccer coach Joe. This causes the team to go separate ways and this makes Jess feel really bad about herself, so then she goes to Jules’s house and tries to make everything better. In Jules’s room, Jules and Jess began to talk. Jules was furious with Jess because she knew that Jules liked Joe. This also causes to Jules’s mom to think that they’re lesbians and thinks that, that’s why she was so depress. The second antipathy her sister Pinky tells her parents that Jess is playing behind their back, but on the same day that Pinky’s future husband’s parents come and tell pinky that she can’t marry him because they saw Jess making love to a blonde. So what Jess’s parents make Jess stop playing soccer and later on Pinky is getting married, Jess gets so caught up she can’t go to soccer practices. In fact, the day before Pinky’s and the soccer tournament Joe and Jules told her that there’s going to American recruiting. So before taking the pictures it’s a big Indian tradition thing, Jess’s father Mr. Bhamra lets her go to the tournament which Jess wins and gets a scholarship to Santa Clara University in California. If I were jess I would exactly what she would do because I probably wouldn’t be happy for the rest of my life and a person who Jess didn’t know wouldn’t make her happy. She was doing the right thing but in the end, she had to do what was best for her.

Tuesday, August 20, 2019

Example of micro operations microinstruction

Example of micro operations microinstruction Q1. Give an Example of micro operations, microinstruction, micro program, micro code. Sol :- Following are the examples of micro operations:- Bus and Memory Transfers Arithmetic Microoperations Logic Microoperations Example of Microinstruction:- For Fetching Data:- IF inter. ELSE next inst.map Example of micro program :- sp := sp + (-1); mar := sp; mbr := ac; wr; wr; This pushes the AC value onto the stack Example of Micro code:- mar := sp; rd; sp := sp + 1; rd; ac := mbr; Pop a number from the stack and place it in the AC Q2 How Information Technology can be used for strategic advantages in business? Ans Globalisation- IT has not only brought the world closer, but it has allowed the worlds economy to become a single interdependent system. We not only share information quickly and efficiently, but also bring down barriers of linguistic and geographic boundaries. The world has developed into a global village due to the help of information technology allowing countries like Chile and Japan who are not only separated by distance but also by language to shares ideas and information with each other. Communication- With the help of information technology, communication has also become cheaper, quicker, and more efficient. We can now communicate with anyone around the globe by simply text messaging them or sending them an email for an almost instantaneous response. The internet has also opened up face to face direct communication from different parts of the world thanks to the helps of video conferencing. Cost effectiveness- Information technology has helped to computerize the business process thus streamlining businesses to make them extremely cost effective money making machines. This in turn increases productivity which ultimately gives rise to profits that means better pay and less strenuous working conditions. More time IT has made it possible for businesses to be open 24 x7 all over the globe. This means that a business can be open anytime anywhere, making purchases from different countries easier and more convenient. It also means that you can have your goods delivered right to your doorstep with having to move a single muscle. Q3. What Characteristics of software make it different from other engineering products? Ans :- Characteristics of software products :- Software products may be Generic developed to be sold to a range of different customers. Custom developed for a single customer according to their specification. Q4. What are different addressing modes available? Sol :- Various Addressing Modes are :- (1) Immediate Addressing Mode :- Immediate addressing is used to load constants into registers and to use constants as operands. The constant is part of the instruction word e.g. ADD 5 Add 5 to contents of accumulator 5 is operand Limited range (2) Direct Addressing Mode :- With direct addressing the address is part of the instruction Usually the OpCode is one word and address is the succeeding word or words. Effective address (EA) = address field (A) e.g. ADD A Add contents of cell A to accumulator Look in memory at address A for operand Single memory reference to access data No additional calculations to work out effective address Limited address space (3) Indirect Addressing Mode :- RegisterMemory cell pointed to by address field contains the address of (pointer to) the operand EA = (A) Look in A, find address (A) and look there for operand e.g. ADD (A) Add contents of cell pointed to by contents of A to accumulator (4) Register Direct Addressing Mode :- Limited number of registers Very small address field needed Shorter instructions Faster instruction fetch No memory access Very fast execution Very limited address space Multiple registers helps performance Requires good assembly programming or compiler writing (5) Register Indirect Addressing Mode :- The instruction specifies a register which contains the address of the operand MOVE #$1000,R7 ;R7 = $1000 As there are usually only a small number of internal registers the address of the register is easily contained in the instruction word. It is efficient and is very useful for working with arrays and pointers. Operand is held in register named in address field EA = R If an array of numbers is stored at $1000, then can be accessed in sequence by adding 1 to the register after each access. Operand is in memory cell pointed to by contents of register R Large address space (2n) One fewer memory access than indirect addressing (6) Displacement (Indexed) Addresing Mode :- EA = A + (R) Address field hold two values A = base value R = register that holds displacement or vice versa Q5 How will you differentiate b/w Arrays and Stacks?Explain by giving an example. Ans- An array can be defined as an infinite collection of homogeneous elements. A stack is a data structure in which all insertions and deletions are done at the same end called the top. It is often called last in first out (LIFO) data structure. Q6. How translator differs from Complier? Ans :- translator- it is a device that changes a sentence from one language to another without the change of meaning. Compiler :- It reads the entire program and converts it to the object code. It provides errors not one line but errors of the entire program. It consumes little time for converting a source program to an object program. Compilers are preferred when the length of the program is large. It provides security. Q7 Out of Linear and Binary Search, which one is preferred where and why? Ans- in linear search,we access each elemnt of array one by one sequentially and in binary search we seach in minimum number of steps.in binary search elemnts have to be in the sorted form. Binary search is preferred over linear search because time consumed is less.

Monday, August 19, 2019

Solomons The Return of the Screw :: Solomon Return of the Screw

Solomon's The Return of the Screw Mrs. Grose, playing cleverly on the governess' visions, convinces her she is seeing Peter Quint and Ms. Jessel in an effort to drive her mad. At least, that is according to Eric Solomon's "The Return of the Screw." Mrs. Grose tries to remove the governess to get to Flora. Mrs. Grose will do anything to gain control of Flora, as she proved when she murdered Peter Quint. He, along with Ms. Jessel, was too much of an influence on the children. Quint died somewhat mysteriously, on a path between town and Bly. He died from a blow on the head, supposedly from falling upon a rock in the road. The reader's only impression of the death is through Mrs. Grose's story, though, and so, Solomon hypothesizes, she filters the information to make it seem less extraordinary a demise. Perhaps Mrs. Grose killed him out of jealously. The reader can infer from this point of view that Mrs. Grose somehow also had a hand in Ms. Jessel's death. Mrs. Grose then proceeds, after the murders, to twist the new governess' visions of ghosts into visions of Quint and Jessel. Solomon does not address the issue of whether or not what the governess sees is actually there. His explanation is logical either way. If the governess sees real ghosts, or if she is imagining it all, does not matter. What matters is that Mrs. Grose tailors Quint and Jessel to the governess' descriptions. She listens to the descriptions and tells the governess' she is seeing Quint and Jessel. Mrs. Grose does not herself create the visions that the governess sees, instead, she bends them to her purpose. The governess' visions of ghosts are twisted by Mrs. Grose. When the governess reports seeing a ghost, Mrs. Grose seizes the opportunity, exclaiming that the ghost she sees must be Peter Quint. She also labels the other apparition as the ghost of Ms. Jessel. In this way, she can give the ghosts an evil quality, imparted to them because of the evil lives of Quint and Jessel. Making the ghosts evil forces the governess' Victorian mind to attempt to shield the children from the evil. Mrs. Grose knows the governess will read too far into the children's actions, and

Identity Theft Essay -- Stealing Identity Theft Essays

Identity Theft   Ã‚  Ã‚  Ã‚  Ã‚  In today's society, there is a white-collar crime that has greatly risen in popularity among criminals. This crime is identity theft. Hundreds of thousands of people have their identities stolen each year. Identity theft is when these criminals obtain and use consumers personal information such as credit card numbers, bank account numbers, insurance information, and social security numbers to purchase goods or services fraudulently. According to the Federal Trade Commission, over 1.1 million people were the victim of identity theft. With this number, it is very evident that identity theft is one of the fastest growing crimes in our country. This paper will attempt to more thoroughly define identity theft. It will give examples of identity theft by examining the stories of Rosalie Pugliese and Mari Frank. It will show ways in which this very easily committed crime can be avoided, and in the extreme case that a person is a victim of identity fraud, to show the steps one can take to get their lives back on track.   Ã‚  Ã‚  Ã‚  Ã‚  According to identityguard.com, identity theft is defined as, ?when someone uses your name or personal information to open a credit account, take out a loan, or make a major purchase. And if they can do it once, they can do it repeatedly, using each new account as a reference for the next one. The result is that identity thieves can run up thousands of dollars worth of charges or obligations all in your name.? In our current society, since there have been a great deal of technological advances made, it is easier than ever for a common criminal to steal a social security number, a bank account number, or any other piece of information which could help a criminal gain access to ones personal finances. Identity thieves can retrieve vital information in many different ways. They can look through your trash at home or at work and retrieve a discarded bill, a piece of mail, or a credit application. They can intercept your mail before it reaches you and take your social security or other information off of it. Identity thieves can pose as a telemarketer, claiming to represent a reputable charity or business, a bank, or even a credit-reporting agency. By doing this, they may be able to coax vital information from a naà ¯ve consumer. ?In some states your Social Security number is printed right on your driver?s license, so an iden... ...hat has been charged under their name, they are very much responsible for getting rid of the unauthorized accounts and restoring credit. This may prove to be a very painstaking effort since most credit companies hate dealing with these types of issues. It is very important, though, to stay persistent in the effort to restore a good credit rating.   Ã‚  Ã‚  Ã‚  Ã‚  Identity theft, according to the Federal Trade Commission, is one of the fastest growing crimes in the country. It may be the fastest growing white-collar crime out there. With nothing more than your name, your Social Security number, and date of birth, the only thing that can limit an identity thief is the thief?s creativity. They are able to do anything from open credit card accounts to open accounts and take out loans. With this basic information, they can get a job in your name, possibly tarnishing an honest person?s good name. They can apply for anything from cell phones to health insurance. With more than 1.1 million victims of identity theft each year, it is very important to know how to protect yourself from identity theft. It is just as, if not more important to know what to do in the case that your identity is stolen.

Sunday, August 18, 2019

The History of KKK Essay -- Ku Klux Klan American History Papers

The History of KKK Ku Klux Klan is a designation mainly given to two distinct secret societies that played a part in American history, although other less important groups have also used the name. The first Ku Klux Klan was an organization that thrived in the South during the Reconstruction period following the Civil War. The second was a nationwide organization that flourished after World War I. The original Klan - Six college students founded the Ku Klux Klan between December 1865 and the summer of 1866 in the town of Pulaski, Tennessee. Former Confederate officers, the six young men organized as a social club or fraternity and spent their time in horseplay of various types, including wearing disguises and galloping about town after dark. They were surprised to learn that their nightly appearances were causing fear, particularly among former slaves in the area. They quickly took advantage of this effect and the group began a rapid expansion. Various factions formed in different towns, which led to a meeting in April 1867 to codify rules and organizational structure. At this meeting, former Confederate General Nathan Bedford Forrest was elected Grand Wizard, or supreme leader, of all the Klan. The organization was divided into a number of realms, dominions, provinces and dens, which were in turn led by Grand Dragons, Titans, Giants and Cyclopes. Nathan Bedford Forrest The policies of Reconstruction (aiming to extend the rights of Southern blacks) had the unintended effect of pushing hundreds of resentful and anxious veterans into the Klan, which soon began instituting a systematic policy of violence in opposition... ...tion of everyone but themselves but they have put a lot towards making todays world a racist place. They have mentally disturbed peoples lives and terrorized villages by burning down their churches. Although the modern Ku Klux Klan, or KKK, is not the same group that terrorized African - Americans in the late 1800s and early 1900s, they still have the same basic goals and ideas. There are many local and regional KKK groups such as the Oregon Knights of the Ku Klux Klan and the New Order Knights of the Ku Klux Klan. The Knights of the Ku Klux Klan is the national and largest organization, but the only one seeking a political agenda. They are the group that claims they are keeping alive the spirit and ideas of the original Klansmen but there are only a few thousand left as we think but it’s a very secret society.

Saturday, August 17, 2019

Discobolus by Myron (Ancient Greek Art)

In any history, and above all in the history of art, there are two main aspects, from which the subject may be considered. The subject may be either studied from the point of view of general tendencies, the development of types and ideas, their national character, and the circumstances that surrounded and fostered their growth; or attention may be given to the achievements of individuals, their personality, and the contributions that they respectively made to the general progress.It is true that in any comprehensive study the two must be blended, must supplement and confirm each other. Whichever principle is followed to guide the selection and arrangement of the facts, the study cannot follow it to the entire exclusion of the other. Yet the artist is no less dependent upon external circumstances for the occasion and the material of his works.Had not the predecessors worked through generations of experiment and observation to improve the familiar types, to attain mastery over the stub born substance of marble and bronze, and to acquire and perfect a skilled technique in the treatment of the nude and of drapery, no sculptor of the fifth century could have conceived or executed the bold yet symmetrical contortions of the Discobolus. Had Myron been born a century earlier, he could no more have produced these works than if he had lived at the present day.Before the study approaches the work of this individual master, it may be advisable to take a more general survey of the character of Greek sculpture, as contrasted with earlier and later styles. No art, and especially that of sculpture, can make true progress unless it is constantly kept in touch with nature by observation. Here again the social surroundings of the Greek artist gave him an immense advantage over all others. The daily exercises in the palaestra or gymnasium and the frequently recurring athletic festivals gave him constant opportunities for observing the human form both in rest and in action.This perf ection of condition and of all-round muscular development with the help of a well-trained memory is one of the chief attainments of Myron. For the observation of drapery, too, he had constant opportunities in the figures that surrounded him in daily life. There he could see a variety and grace of texture and of folds such as no draping of a model in unfamiliar garments and materials could ever have suggested. It is true that the same opportunities for varied observation did not exist in the case of the nude female figure.It is perhaps for this very reason that Greek statues of this type, however beautiful in form, rarely if ever impress us with the same breadth and nobility of conception as the corresponding male figures, whether of gods or men. The feeling of the Greeks themselves about the matter is well illustrated by the story of Zeuxis at Croton , how the people of that town, when they commissioned him to paint a picture of Helen, and wished to give him every opportunity for ex celling himself in such a subject, allowed him to see a selection of the most beautiful of their maidens just as freely as he could see their brothers exercising in the palaestra.This is evidently the meaning of the story, though it is misinterpreted by some later authorities in accordance with the eclectic spirit of their own age. Myron was a Greek sculptor. He is supposed to have been a pupil of Ageladas of Argos, but he worked largely in Athens. Sculpting in bronze, he was noted for his animals (of which no examples have survived) and for his athletes in action. His works are known through descriptions by ancient writers, such as Pliny and Pausanias, and two of them by copies, the Discobolus (Gr. discus thrower), the best copy of which is the Lancelotti Discobolus in Rome (Terme Museum), and Athena and Marsyas, of which there are also Roman copies . We know but little about Myron’s life. He was a native of Eleutherae, a town on the frontier of Attica and Boeotia. To judge from the list of his works and the places where they were set up, he must have enjoyed a reputation throughout Hellenic lands. The statues of athletic victors from his hand could be seen at Olympia and at Delphi. However, several of his most famous works were in Athens, and it is probable that his artistic career was mainly associated with that city.He is recorded, however, to have been a pupil of the Argive sculptor Ageladas, who was for a long time the acknowledged leader of the Peloponnesian School of athletic sculpture; and it is said that his fellow-pupils were Phidias and Polyclitus. The dates of Myron’s artistic career can be fixed with certainty by the Olympiads of the victors whose statues he made; Lycinus won in 448 B. C. , and Timanthes in 456; Ladas probably in 476; but so famous an athlete may have had a statue set up in his honor some years after the event.The traditional date given by Pliny, which makes Myron a contemporary of Polyclitus, is evidently wrong. Hi s son Lycius was employed on an important public commission, the statues set up by the knights of Athens at the entrance to the Acropolis, about 446 B. C. We must, therefore, assign the artistic activity of Myron himself to the first half of the fifth century. His early manhood must have coincided with the period of the Persian wars. Of the great men of this period, our knowledge, after all, is most unsatisfactory.Only one of the transitional sculptors who are mentioned by ancient writers, Myron, has a definite personality. He was clearly an artist of decidedly individual tendencies, who can hardly be called typical of any school. Though all of Myron’s works have perished, we have copies of at least two of them, from which we can gain a fairly clear idea of this ancient master. This is the first time that we have had to deal with copies, and it may be worthwhile, therefore, to digress for a moment and consider the nature of the copies on which much of our knowledge of ancient sculpture depends.In the later days of antiquity, especially after the Roman conquest of Greece, there was evidently an enormous demand for reproductions of the famous works of Greek sculpture, and numerous artists devoted themselves to supplying this demand. Some seem to reproduce their originals with considerable exactness; others are obviously far inferior to them. Often one copy was made from another, and sometimes the copyists did not hesitate to alter the originals in details, so that many of their productions are reflections rather than copies, in any exact sense.One very common alteration was the addition of a support in the form of a tree-stump or some other object. This was almost always employed when the copyist, as frequently happened, was working out a marble copy of a bronze original. Moreover, mutilated ancient statues, when they were dug out of the ground, were commonly handed over to a marble-worker for â€Å"restoration†, that is, for the addition of legs o r heads or noses, whatever, in fact, was necessary to make the statue complete.Thus, we have constantly to keep in mind that in dealing with copies, the problem often is to determine, from several widely divergent and differently restored copies, the general appearance and the details of an ancient statue. This method of procedure is excellently illustrated by the most famous of Myron’s works, the Discobolus, or Discus-thrower. The copies of this, which have been found, vary greatly in details. All are marred by the supporting tree-stump, though this was differently treated by different copyists.Only one has a head, which has never been broken off and which shows the original position, as it is described by Lucian. One fragmentary copy was completely misunderstood by the sculptor to whom it was handed over and restored as a fleeing Niobid! The Discobolus is justly famous for its splendid suggestion of vigorous manhood, its bold pose, and its perfect balance. If it were not fo r the formal locks of hair, the rather expressionless face, and some ancient evidence, which fixes the career of Myron in the first half of the fifth century, the statue might well be regarded as a work of the great age of Greek sculpture.As it is, we must probably assign the original to the years just before 450, and regard the unusual freedom with which it is conceived as proof of the originality of Myron rather than as evidence of a general adoption of such active poses by the men of the transitional time. Such an inference is borne out by some other works of the master, such as his group of Athena and Marsyas, and especially his Ladas, a statue of a runner poised on tiptoe just as he reached the goal, a work of which only literary accounts are preserved.Moreover, down to the time of Alexander the Great such violent action as is suggested by these works was rarely represented by the Greek sculptors. These particular innovations, therefore, were little imitated by Myron’s i mmediate successors, but there can be little doubt that much of the progress made during the transitional period was due to his initiative. In compensation for this cooling of ancient enthusiasm, we may perhaps extenuate the one weakness noted by the ancients. He was accounted a master of anatomy and action, but weak in the rendering of the face.Conceding that the faces are not very expressive, it may be doubted whether this is altogether a weakness. It is questionable whether the athletes whom he represents were very expressive of countenance, and it is altogether certain that their faces were not the subject of chief attention. In still further subordinating facial expression, Myron is but following the great law of concentration, which is recognized in all great art. Probably he could not in any case have been a master of psychic analysis, but it is more than doubtful if his themes would have gained by such mastery.Other masters of the same theme long betray the same tendency. My ron was the earliest of the great masters of Greek sculpture. That is to say, he was the earliest sculptor whose works appeared, even to critics who were familiar with the whole range of later art, to be admirable alike for the boldness and originality of their design and the skill of their execution, and who was spoken of in the same breath with Polyclitus and Lysippus, with Phidias and Praxiteles. Quintilian himself declares that to find fault with the Discobolus argues a lack of appreciation of art.The Dorian sculptor Myron specialized in athletes. A marble copy found in Rome demonstrates the way a sculptor may at the same time hold to conventions and reach out toward new forms. The Discus Thrower is really designed to be seen only from the front. Anyone who moves around to the side of this piece can see that it is all on a flat plane. The general line of the figure, which starts with the left foot and runs up through the arms, ending in the discus, suggests somewhat the tension of an opened spring, which will snap shut and propel the wheel into space.The muscles appear about as natural as those in the contemporary Olympian pediment sculpture, and yet this is a single figure. Up to that time, single figures had always some religious significance and therefore remained columnar or geometric. This one is frankly realistic and may have been made pretty much for its own sake. It was no new departure in art for Myron to represent an athlete practicing the exercise in which he excelled. His great attainment, as exemplified by the Discobolus, was the choice of a subject and a moment that was suitable to representation in sculpture.He appears to have been the first to realize the principle, never afterwards violated in Greek sculpture of the best period, that a statue or a sculptural group must be complete in itself, must possess a certain unity and concentration, so as to attract and contain the interest of the spectator within the work itself, and not to direct i t to other extraneous objects, nor even to allow it to wander away. In the Discobolus, the self-contained completeness in the action finds its expression and counterpart in the lines of the composition itself.It may be, as Quintilian says, labored and contorted, but the result is not, as might have been expected, restless in effect or tiring to the eye, because every part is in harmony with the whole, and the eye is carried on by an easy and pleasing succession of outlines round the whole contour of the figure . Beside this excellence of artistic composition, the clever choice of the right moment for representation and of an athletic exercise in which such a moment occurs must also be allowed their merit.The disc or quoit was not aimed at any mark, but merely hurled as far as possible in a given direction, as in the modern competitions of putting the weight or throwing the hammer. Therefore, there was no need for the eye of the competitor to be turned towards a distant goal, but the head could follow the motion of the arm that swung the quoit, the position of the feet sufficing to define the direction of the throw.A false restoration, which makes the thrower turn his head toward this direction, not only produces a painful and even impossible attitude, but also destroys the harmony of the composition, by breaking in upon the system of concentric curves in which every member of the body follows the swing of the extended arm. Athleticism, however, gave one important thing to the Greeks. It was from the models in the palaestra and the stadium that the sculptors of Greece drew their inspiration.It was of course an immense benefit to that art to be able to see the stripped body at exercise in the sunlight, and that, coupled with the natural Greek sense of form, is the secret of the unchallenged supremacy of Greek sculpture. Perfect anatomy of the body was achieved even before the face could be properly rendered. The nude male figure was the favorite theme of fifth-c entury art, and extraordinary perfection was reached by Myron. Myron’s Discobolus is, of course, one of the best known of ancient statues. There are few statues of the fifth century, which thus select an instant out of a series of movements.In the Discobolus, the clear lines of demarcation are not inconsistent with a correct and skilful modeling of the surface. The effect is perhaps somewhat dry, and suggests the appearance of a man in hard training, and even the tension of muscles that would not be exerted at the moment of action is portrayed. However, what convention is left is so thoroughly harmonized with the results of fresh observation as to give the impression of a living body, and to justify the criticism applied to Myron by ancient critics, that he â€Å"almost captured the souls of men and animals in his bronzes† .

Friday, August 16, 2019

Imagine you are Macbeth Essay

Q- Imagine you are Macbeth. Write a diary entry in which you express your thoughts and feelings at Act 1 Scene 7 and a later entry at some time later one, possible after meeting the doctor. Today Lady Macbeth has convinced me. We are going to ahead with the plot to kill the king. When she first told me about the plan I was very doubtful. I don’t think I will be able to live with myself with the guilt of killing the king. I know this is wrong. What about if we get caught? I am just weighing up the situation. Perhaps I don’t need to do anything to become king, â€Å"If chance will have me king, why, chance may crown me without stir†. I possess uncertainty of whether it is righteous to take the life of such a great king in order to feed my hunger for power. As I was thinking about this gesture, I left the chamber and decided not to do the deed. The idea of killing the king came from me first, this was when I heard the witches prophecies. When I first met the witches, they told me 3 predictions. They said, â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis!† â€Å"All hail, Macbeth! Hail to thee, Thane of Cawdor!† â€Å"All hail, Macbeth! That shalt be king hereafter!† When I heard this I was shocked and couldn’t believe it. Banquo was with me and he asked them, â€Å"Which outward ye show? My noble partner you great with present grace, and great prediction of noble having and of royal hope that he slems rapt withal†. They then told us the final prediction, â€Å"Thou shalt get kings, though be none†. To us this meant that he will not be king but his children will. This was all so confusing. I know I am Thane of Glamis but how can I be the Thane of Cawdor? He still lives as a prosperous gentleman. Then there is me to become king. This is not within the prospect of my belief. Before we could say anything else they vanished. As Banquo and I were talking about the predictions, Ross came with some exciting news. He told me that as I fought well in the battle, I get the reward as the Thane of Cawdor. Mine and Banquo faces dropped with astonishment. â€Å"The Thane of Cawdor lives. Why do you dress me in borrowed robed?† I asked Ross. He then told us that he had died. At this point I had no idea of killing the king. I thought I would never be king and if I was to how would I? The witches offered me great enticement, but it is up to me to fail in the temptation or to be strong enough to resist their captivation. As I was thinking about this, Lady Macbeth came in. I knew this was the best time to tell her. I said, â€Å"We will proceed no further in this business†. She looked at me with great hate but I knew I said the right thing. â€Å"Was the hope drunk?† said Lady Macbeth, â€Å"Such I account thy love, art thou afeard to be the same in thin own act and valour, as thou art in desire?†. She was saying to me that I was drunk and I didn’t know what I was saying. She said that my love is worth nothing if I refuse to go through with the plan, and my love is as accountable as my in decisiveness. She also questions my masculinity and criticises my desire to be king. She used emotional blackmail to seduce me to proceed with this ambitious enterprise, â€Å"When you durst do it, then you were a man†. She makes an analogy to emphasise the importance of keeping my promise. After listening to her I felt very offended. I knew I had to do this or I will regret it all my life. I wanted to prove 3 things that I am a man, my love for my wife, and my desire to be king. To prove these I need to murder king Duncan, so I am. Today the doctor has come and said my wife is ill but he has no cure. This is very disturbing because I noticed she was acting a bit strange after we did that deed. After we murdered king Duncan she was very confident, unlike me. She even toke the daggers back into Duncan’s chamber for me and also she helps me wash the blood off my hands. She helped me pull me together psychologically. When I saw the ghost of Banquo, it caused me stress and concern. This put huge pressure on Lady Macbeth. Even though she cannot see the apparition herself she had to cover up for me. This put a lot of emotional pressure on her. She then tried to get me out of this strange state of mind by once again questioning my manhood, while at the same time giving the guests the excuse that I am not well. She takes control and tells all the guests to leave. I think she has kept her anger and fear in and since I have done more murders she feels more guilty and I have noticed she talks to herself. Since then her behaviour has changed and it shows carefully that her contrived mask slipped. In her sleepwalking she reveals the guilt and anxieties by which she is tortured. But her loyalty to me remains intact. She came to me once and said, â€Å"No more O’that, you mar all with this starting†, this was confusing. She has given all and now her present is overwhelming by the past, like what she said, â€Å"What’s done cannot be undone†. She is saying that we can’t change the past. But it was her who thought of the idea and it was her who convinced me. She is totally regretting it now. The doctor even couldn’t believe it, â€Å"I have two nights watched with you, but can perceive no truth in your report†. I don’t know what to do. I will just give some time to her and will see what will happen.

Thursday, August 15, 2019

Power and Communication Essay

Language discrimination has been prevalent in society for thousands of years. This has been something that happens in every civilization and will not stop now. Language discrimination is unfair treatment of an individual by the way that they compose themselves in a verbal matter. What I mean by this is to treat someone unjust because of factors such as accents, vocabulary size, or just that they speak a different language. This happens a lot to tourists who don’t know how to speak proper English in the United States. I have lived in the United States my whole life and I have witnessed multiple accounts of this. There are multiple situations in which language discrimination occurs. Situations include work, school, vacation spots, and in the general public. The workplace is supposed to be free of any type of discrimination but it is not. People are discriminated against if they speak different or even remotely act differently than what we experience inside the walls of our community. School kids are picked on by other kids if they are a different nationality, this being because they speak different languages and are trying to learn the English language. Tourists on vacation trying to enjoy their stay are constantly pressed with the fact that next to nobody around them knows their native language providing a barrier of communication. The general public tends to look down on a person if they have a speech impediment or an accent even if they are still natives of the United States. They are made to look like tourists in a nation of their own. Some examples of language discrimination I have observed come mainly within my own community. I have witnessed people from work picking on other individuals because they are a different nationality such as Hispanic. Some Hispanics are American-Hispanic being born in the United States. They are typically not discriminated against like the full blood Hispanics are. This  is because they have not grown up in such a culture before and are trying to adapt. The same thing would happen to me if I was traveling to a different country. I would be looked at as an outsider as soon as I open my mouth. There are many identity labels that contribute to discrimination. Labels such as â€Å"Working class† or â€Å"Black† are just a few of them. These are a form of discrimination in themself. Labels are a way to identify someone in the wrong way. They may be â€Å"working class† but may not want to be considered as that. They may want to be known as â€Å"rich† or â€Å"powerful†. Or may find it an insult because they have to work to make a living. â€Å"Black† is also a common term used to identify some African-Americans. This is discrimination because one individual is not better than the next. This may be degrading to anyone who is classified under any sort of label. I do not believe that discrimination in communication is ethical because I feel as if it is a nonverbal or verbal form of abuse. It can be degrading at times and can cause a person to be uncomfortable in their own community. Regardless if I agree with discrimination or not, it will still continue to happen even long after I’m gone.

Wednesday, August 14, 2019

How to Resolve Conflict in the Workplace

Running Head: CONFLICT RESOLUTION How to Resolve Conflict in the Workplace Abstract This paper will explore the complex topic of how to identify, approach and solve generational conflict in the workplace. It is important for nurse managers to be able to identify generational conflicts occurring among staff. Key strategies within the process model are recommended to be utilized by the nurse manager when addressing generational conflicts at the workplace. There are four main generations focused on within this paper, showing the fundamental differences between all generations and reinforcing the importance of conflict resolution. How to Resolve Conflict in the Workplace What is conflict resolution? How does one in a managerial nursing position identify generational conflict among their staff? How does one appropriately apply the process model to solve disputes that occur in the workplace? Many questions may cross one’s mind when deciding how to confront and resolve conflicts among nursing staff. In order to being the process of rectifying intrapersonal staff conflicts, one may begin the process of answering the questions asked above. Conflict is defined by Hibberd and Smith (2006) â€Å"†¦ as a process which begins when a person perceives that someone has negatively affected or is about to negatively affect something he or she cares about† (p. 650). Hibberd and Smith (2006) defines conflict resolution â€Å"†¦ [as] ways in which people, groups, or institutions deal with social conflict† (p. 650). People frequently have preconceived notions in regards to confronting and dealing with conflict, thinking that nothing constructive or good will come from it, however according to Vivar (2006) â€Å" behavioral scientists have studied and concluded that not all conflict is destructive and that a certain degree of conflict is essential [in life]† (p. 201). As human beings no two individuals were raised with the same values, morals and upbringing, making conflict unavoidable. As nurses, we follow our practice with the most up to date evidence based information. Making it necessary to uphold our professional competencies continually. The nature of the health care system and the technology nurses use is continually changing and evolving. The result is vital and we as nurses must become adaptive to these changes. Generational conflicts may arise as a result of the constant changes. Workplace issues between nursing staff of different generation can often be unpleasant and unproductive, which may cause work conflicts, interpersonal tension, decreased productivity and employee dissatisfaction (Jaie, H 2004, p. 334). Proper nursing management is required in order to maintain proper conflict resolution skills and strategies in dealing with generational difference among nursing staff in a acute care setting. This paper will further discuss roles of nursing leadership in identifying, confronting and managing the issue of generational conflicts among nursing staff, through the use of the process model. Differences of Generations There are four main generations. The silent generation, born between 1922 and 1942; the baby boomers, born from 1943 to 1960; generation X born from 1961 to 1980 and millennial generation, born after 1981 (Jaie, H 2004, p. 34). All four generations are fundamentally different. The silent generation is typically loyal to authoritative figures and to their employment organization (Wiek, 2004 p. 10). Baby boomers are generally known to be workaholics perpetually concerned about their work performance, promotions and titles. Baby boomers tend to stay at one job until retirement, due to their sense of loyalty to their employer and chances of future advancement in the company (Wiek, 2004 p. 10). Generation X seeks challenges, they enjoy working independently, using technology, and often resists authority. Generation X prefer to be treated as equals to their managers and would be more partial to think of managers as mentors who collaboratively make decisions with their staff (Wiek, 2004 p. 10). The millennial generation does not uphold the same value of job security compared to the other generation. They do not feel loyalty to themselves or to the organization; rather they feel loyalty to themselves or to the team that will help them achieve outcomes (Weston, 2006 np). Unlike their parents, the millennial generation does not depend on one source of employment to provide the professional development they need to advance. They make themselves more marketable through furthering their education and certification (Weston, 2006 np). When the four generations work together it is almost inevitable that generational conflicts will arise. Therefore making it necessary that proper strategies and resolutions are in place to cope with the vast difference in styles amongst these four generations. Identifying Generational Conflict All four generations posses their own work values, in addition to personal values. â€Å"Learning to create integrated and collegial relationships with people from different generations is a critical skill for nurses who work in multigenerational teams† (Weston, 2006 np). It may be difficult from some to work in multigenerational environments, making it important for the nurse leader to be able to identify the five stages of conflict and swiftly intervene if conflict is suspected. Firstly conflict begins with the awareness of the conflict (Hibberd & Smith, 2006). The nurse leader should be able to recognize the dynamics of their staff and identify when generational conflicts are occurring. Secondly, validating the thoughts and emotions involved in the conflict is beneficial (Hibberd & Smith, 2006). If one does not recognize these emotions, it is impossible to substantiate their staff’s thoughts and feelings. Thirdly, in order to deal and cope with the conflict, intentions must be formed in older to address the issue (Hibberd & Smith, 2006). Fourthly, these intentions result in behaviors that evoke a reaction (Hibberd & Smith, 2006). The reaction may change the individual’s thoughts and emotions relating to the conflict. Fifthly, outcomes such as resolution are produced as a result of discussing the conflict (Hibberd & Smith, 2006). Once a nurse manager is capable of identifying and recognizing the five stages of conflict, one can apply and utilize the process model and different leadership strategies to produce conflict resolution among their staff. Process Model Subsequent to the nurse manger identifying the stages of conflict, it is then possible to utilize strategies from the process model to deal with the generational conflicts occurring the workplace. Many individuals believe conflict resolution is not a learnt skill but a innate behavior one is born with. The process model created by Thomas (1992), identifies five conflict management strategies one can utilize when confronting and dealing with generational conflict. The five conflict management strategies are competing, compromising, avoiding, collaborating, and accommodating. According to Cavanagh (1991), competitive style of conflict management is almost always observed when an individual puts his or her own needs and goals ahead of others (p. 1256). A positive attribute of competing style is that the method easily deals with issues that necessitate quick decisions, through the use for example of vote (Hibberd & Smith, 2006). Compromising entails both individuals to make a decision they both find acceptable. The compromising style is often not a long-term solution. Avoiding style, occurs when neither individuals want to pursue resolving the issue; negatives that result from confronting the conflict often outweigh the positives. Cavanagh (1991) views avoidance as a means for individuals to remove themselves from the conflict, or to cause distance between the individual they are in conflict with (p. 1256). Collaborating is similar to compromising, however it is more effective for long term solutions because both individuals work together to come up with a solution they are both satisfied with (Hibberd & Smith, 2006). Accommodating, occurs when one individual compromises their own concerns to please the other individuals concerns, this strategy is often used when one individual is in error, however if accommodation is frequently used, it can lead to disappointment (Hibberd & Smith, 2006). â€Å"Further more, accommodation is characterized by the belief that the maintenance of harmonious interpersonal relationships is more important than creating disagreement between co-workers† (Cavanagh, 1991 p. 1255). It is the role of the nurse leader in when dealing with conflicts to feel a sense of control over ones feelings regarding the issue, gather all appropriate facts concerning the issue, becoming aware of effective manners on how to approach the conflict, determining if interventions are needed, creating resolutions and evaluating the outcomes. Recognizing and appreciating different generational perspectives can both decrease tension and enhance personal and professional growth (Weston, 2006 np). Within the process model, there are various leadership and management tyles that determine your managerial conflict resolution styles. Leadership & Management Styles The nurse leaders play a focal role in creating a work environment that values generational differences and supports the needs of each individual nursing staff member, regardless of age. It is important that the nurse manager recognizes and acts on generational differences in values and behaviors (Sherman, 2006 np). As a nurse lead er, one is in the ideal position to organize their collegial nursing staff member in order to establish effective open communication channels between themselves and their staff. By doing so, one facilitates open communication and provides socio-emotional support. There are many different styles the nurse manager should become adaptable for due to the different scenarios they may encounter when dealing with generational conflicts. An autocratic leader exerts high levels of power over his or her team members (Hibberd & Smith, 2006). A bureaucratic leader manages their staff according to procedures and policies. This leadership style enforces the rules at all times (Hibberd & Smith, 2006). A democratic leader often involves other staff members to contribute to the decision making process. This typically increases work satisfaction and facilitates open communication (Hibberd & Smith, 2006). Laissez-faire leadership style literally translates into leave it be. This leadership style relays on their staff to resolve their own conflicts (Hibberd & Smith, 2006). It take confidence, people skill, motivational skills, responsibility and integrity for a nurse leader to effectively manage their nursing staff in situations of generational conflict. According to Arnold and Boggs conflict can be healthy and lead to growth and teamwork. In knowing this a nurse manager should be in a neutral position to examine explore the conflict before he or she intervene. Conclusion Generational conflicts many times are unavoidable. â€Å"Each generation of professional nurses brings different generational influenced strengths and values to the workplace. It is a professional responsibility [of the nurse manager] to become knowledgeable regarding these differences in strengths and values and to use them as a fulcrum to increase mutual respect† (Kupperschmidt, 2006, p. 6). There are different strategies in dealing with staff generational conflicts. According to Baker (1995) developing appropriate conflict resolution skills among all team members is imperative†¦. in a team environment (p. 296). References Arnold, E. , & Boggs, K. (2003). Interpersonal relationships: Professional communication skills for nurses. (4th ed). Missouri: Saunders. Baker, K. (1995, October). Improving staff nurse conflict resolution skills. Nursing, 13(5). Retrieved May 15, 2009 from MEDLINE database. Cavanagh, S. J. (1991, October). The conflict management style of staff nurses and nurse managers. Journal of Advanced Nursing, 16(10), p. 1254-1260. Retrieved May 15, 2009 from MEDLINE database. Hibberd, J. M. , & Smith, D. L. (2006). Nursing leadership and management in Canada (3rd ed. ). Toronto: Elsevier Canada. Jie, H. , & Herrick, C. , & Hodgin, K. (2004, November). Managing the multigenerational nursing team. The Health Care Manager, 23(4), p. 334-340. Retrieved May 15, 2009, from MEDLINE database. Kupperschmidt, B, R. (2006). Addressing multigenerational conflict: mutual respect and carefronting as strategy. Nursing, 11(2). Retrieved May 15, 2009, from CINAHL databse. Sherman, R, O. (2006). Leading a multigenerational nursing workforce: issues, challenges and strategies. Nursing, 11(2). Retrieved May 15, 2009 from CINAHL database. Vivar, C. G. (2006, April). Putting conflict management into practice: a nursing case study. Journal of Nursing Management, 14(3), p. 201-206. Retrieved May 15, 2009 from CINAHL database. Weston, M, J. (2006). Integrating generational perspectives in nursing. Nursing, 11(2). Retrieved May 15, 2009 from CINAHL database. Wieck, L. K. (2005, March). Nursing that works. Generational approaches to current nursing issues: how younger and older nurses can coexist. Colorado Nurse, 105(1), p. 10-13. Retrieved May 15, 2009, from CINAHL database.

Pediatric Asthma Management Assignment Example | Topics and Well Written Essays - 1000 words

Pediatric Asthma Management - Assignment Example Physical examination will be carried out to check on the general appearance, hydration, respiratory and mental status. Physical examination of the 12 y/o patient will comprise of percussion, inspection, and auscultation. Under inspection, the nurse or health professional will observe the patient’s general color and appearance. There is a possibility of cyanosis during mild exacerbations where the patient’s color may remain pink. In the presence of asthma, an audible wheeze will be felt. For a severe case, the patient may have a barrel chest and manifestation of mildly enlarging work of breathing (Ricci & Kyle, 2009). In auscultation and percussion, an exhaustive examination of the lung fields is performed. The presence of wheezing signify airway obstruction, which can be different in the lung fields. Also, the patient will be checked for the existence of coarseness. Additionally, the adequacy of aeration will be assessed. In the event the airways are severely obstructed, the movement of air becomes poor that the wheezes may not be felt during auscultation. It is worth to note that percussion may produce hyper resonance (Ricci & Kyle, 2009). It is critical to perform some diagnostic tests to determine the severity of asthma. According to ATS Clinical Practice Guidelines, FENO is employed to underpin the diagnosis of asthma. Likewise, FENO utilized to determine eosinophilic airway swelling, direct dose titration of anti-inflammatory drugs, and forecast asthma relapse. Moreover, FENO can be used to assess adherence to anti-inflammatory drugs, predict asthma exacerbation and evaluate the possible reaction to anti-inflammatory medications (Davis, Eber & Koumbourlis, 2015). Another vital test is pulmonary function test that is a peak expiratory flow rate that uses a hand-held peak flow meter. The test will be done to examine initial and post-treatment airway obstruction in the 12 y/o

Tuesday, August 13, 2019

Assistive Technologies Essay Example | Topics and Well Written Essays - 1250 words

Assistive Technologies - Essay Example It is a technology that enables a disabled person to confront an area of challenge. Although it does not treat the disabling condition, it considerably helps in the independent accomplishment of a goal and simplifies a task that may otherwise be complicated or unworkable. Assistive technologies compatible with the users eliminate or lessen difficulties to learning due to immobilizing situations (Hopkins, 2004). This paper discusses the use of assistive technology to support special needs students, to expand classroom curricula, and to promote independent participation in the classroom. Assistive Technology Assistive Technology is widely used in the description of any object, product, piece of apparatus, or system that augments, sustains or develops the functional ability of an individual with disability (IDEIA, 2004). The Individuals with Disabilities Education Improvement Act further identifies that assistive technology is a significant device that meets the special needs of student s with disabilities in education and general development (Smith, Murphy-Herd, Alvarado, & Glennon, 2005). Assistive technology mechanisms can be electronic or non-electronic, â€Å"low-tech†, â€Å"mid-tech† or â€Å"high-tech†. Low technology approaches are non-electronic or non-battery-controlled, inexpensive and practical tools such as communication books and boards, dry-erase boards, coated or non-coated pictures, photo albums, Picture Exchange Communication System (PECS) or other paper-based visual supports. Medium technology tools are battery-operated or simple electronic devices such as tape recorders, simple voice output devices, timers, calculators or other simple computer attachments or software. High technology devices are compound, expensive technological supports, such as computers and adaptive hardware (touch screen display, software, and trackballs), additional computer attachments (digital cameras and scanners), video cameras, and complex voice o utput gadgets (Target: Texas Guide for Effective Teaching Assistive Technology, 2012). Cautious instruction of teachers and students on the employment of assistive technologies is vital to guarantee proper and effective application. Integrated on a daily basis, assistive technology could facilitate and maximize the development of the functional capacities of children with special needs. And because every child is unique and special, these devices whether low-tech, mid-tech or high-tech should be individualized according to the exceptional needs of students. Assistive technology targets the students’ independent functioning abilities through the reduction of necessary direct support from another individual for task completion (Target: Texas Guide for Effective Teaching Assistive Technology, 2012). Autism and its Effect on a Student’s Ability in Classroom Performance Autism Spectrum Disorder (ASD), also referred to as Pervasive Developmental Disorder (PDD), is a neuro-de velopmental disorder that presents a delay in an individual’s speech and language development and impairment in communication skills. The disorder which is more prevalent in boys than in girls may be seen before the age of

Monday, August 12, 2019

Biography person Research Paper Example | Topics and Well Written Essays - 2000 words

Biography person - Research Paper Example decades of creative work, and the proof of her success partly lies in the more than 50 honorary doctorates that have been heaped on her by academia, attesting to the broad influence that she casts on many different areas of creative work, as poet, as dramatist, as activist for civil rights, as actress and historian, as a maker of films, as a producer, and as a writer of memoirs. She is known too for her groundbreaking work ‘I Know Why the Caged Bird Sings’, an international bestseller that was released in 1970. This book was controversial when it came out, because of its explicit and stark depiction of her experience with sexual abuse in her early life, to the point of being initially banned from many school systems around the time that it was released. Apart from this, she is likewise known for penning more than thirty other works that topped the bestseller lists, from the 36 different works that she was able to publish. In 1972 she would write and compose the music for the movie Georgia, Georgia, for which she would be nominated for a Pulitzer. Her directorial debut was in 1996., for the movie ‘Down in the Delta’. Apart from all this, she was also a professor at Wake Forest University for two decades and a half, holding the Reynolds professorial chair for American Studies there (Caged Bird Legacy). One perspective on the life and work of Maya Angelou is factual, and is from the biography-focused channel Bio. Her work of poetry, entitled ‘Just Give Me a Cool Drink of Water ‘Fore I Die’, was nominated for a Pulitzer in 1971, even as the non-fiction work and memoir ‘I Know Why the Caged Bird Sings’ was published to international recognition and praise two years prior. In 1993 she recited a poem that she had written on the inaugural of then President Bill Clinton, entitled ‘On the Pulse of the Morning’. She would go on, moreover, to establish friendships with various icons of American cultural wife in her later years, from the widow of Martin

Sunday, August 11, 2019

Functional, Matrix and Pure Project Organizational Structures Essay

Functional, Matrix and Pure Project Organizational Structures - Essay Example A well-defined organizational structure makes the employees and the managers aware of their roles and responsibilities regarding completion of the missions. Let us now discuss three primary project management organizational structures in order to get a better understanding of the situations in which each of these structures serves best to manage the project teams. Functional Organizational Structure Functional organizational structure is the most commonly used form of structures in which the decision-making authority remains at the top management level and the projects are assigned to the functional units based on the types of the projects. In functional organizational structure, there is the strong concept of subordination and the focus of the management is towards jobs. The function-based jobs, which are similar in nature, are grouped together in such a way that they form a separate department. In functional organizational structure, the employees of each department have a unique s et of roles and responsibilities, which make their duties different from the employees of other departments. For example, the employees of the human resource department perform the tasks of hiring and training, whereas the employees belonging to the operations department deal with different types of business operations, activities, and functions. Some of the main characteristics of the functional organizational structure include a well-defined chain of command, the formation of separate departments, strong concept of subordination, centralized decision-making, concentrated leadership, professional similarities between the employees belonging to any specific department, well-defined progress path for the employees, and clearly defined roles and responsibilities. Along with many considerable benefits, there also exist some negative aspects of the functional organizational structure. Some of the most negative aspects include the bureaucratic style of decision-making, inefficient proble m solving among the employees, lack of client focus, the ineffective flow of communication between any two departments of the company, narrow vision of organizational goals and objectives. The situation where the functional organizational structure can be the best method to manage a project team is one in which increased efficiency of the workforce is required. This type of organizational structure works best in stable work environments where the managers do not change the business strategy or approach towards the completion of mission very frequently. Therefore, if managers of a company need to complete a project by the given deadline without changing the business strategy, functional organizational structure can be the best option because in this situation, employees of all departments are aware of their roles and responsibilities and the hired specialists can share their knowledge and experience for the completion of the projects. Matrix Organizational Structure The matrix organi zational structure is the most commonly used form of organizational structures for the project-based teams. It is basically the merger of functional and pure project organizational structures.

Saturday, August 10, 2019

Wk 4 BA541 Asign Interacting with Customers Essay

Wk 4 BA541 Asign Interacting with Customers - Essay Example (Global Logistics, n.d.) Currently, the company offers business tips, recipes for diet enthusiasts, rebates, membership programs, etc. (Kraftfoodservice, n.d.) To gather data, the company checked sales of their different product lines, conducted customer interviews, used technology like the Internet, etc. Interactivity, email and wireless communication are greatly involved in their strategies as evidenced on their website. Kraft is very successful in being the premier relationship company in its industry with its superconsumers currently estimated at 2.4 million. (Yoon, E., Carlotti, S. & Moore, D., 2014) Ford Motors was able to become a premier relationship company by improving its image and products. The company gets feedback from blogs and chat rooms. It has also come up with several endeavors designed to increase the satisfaction and experience of its customers like setting up self-service websites for visitors and dealers and a direct dialogue channel for car owners. (Ford’s Innovative, n.d.) Interactivity, email and wireless communication also figure in a lot in Ford’s strategy as evidenced by the programs they have implemented. I can say they are successful in being the premiere relationship company in the automobile industry because they have been popular with customers even outside America. Anadarko has made itself closer to its customer by being very visible in their humanitarian endeavors. It supports Habitat for Humanity, Junior Achievement and United Way and has employed strategies that have allowed it to market around 3 billion cubic feet per day in North America. (Community Involvement, n.d.) On its website, Anadarko has provided links to make the reachable to investors and other queries. As with most companies nowadays, interactivity, email and wireless communication are involved in building their relationships with customers. The email addresses of the key people in their